The financial decisions you make today determine the business you have tomorrow.

You've outgrown duct tape systems and surface level advice.

What you need now is executive-level financial leadership so you can make confident decisions, sleep better, and lead with clarity.

Toki Simmons is smiling and holding a mug that says 'LIKE A BOSS' at a desk, with a phone, pen, and some stacked books visible.

When the money grows faster than the systems, the stress gets louder.

You’ve got income. Clients. Momentum.

But behind the scenes, it’s a quiet storm of second guessing, financial fog, and the fear of making a wrong move.

  • Your books are technically “done,” but you don’t trust them

  • You’re paying people but not paying yourself consistently

  • Big decisions feel like guesswork, and the stakes are high

  • You avoid financial reports because they just remind you what’s unclear

  • Your team looks to you for direction but you’re still trying to find it yourself

You’re holding it together but just barely.

You’re not confused.
You’re carrying too much financial responsibility.
And no one’s shown you how to lead at this level without burning out.


Making money is not your issue; managing it is. With more money comes new complexities. You need to know you’re doing the right thing – at the right time – that makes the most financial sense for you.

You don't need more financial information. You need stronger financial leadership.

"What if managing the money didn’t feel so heavy anymore?

Toki Simmons, wearing a denim shirt, is sitting in front of green plants, posing with her hand on her chin.

Imagine opening your financials… and finally understanding them.
Not just what’s happening, but what it means. Not just where the money went but what it’s building toward.

When you work with me, you stop holding it all.

You stop:

  • Wondering if you’re doing it “right”

  • Making rushed decisions based on fear

  • Pretending you’re fine when you’re running on fumes

And you start:

  • Making confident, informed decisions without anxiety

  • Paying yourself consistently

  • Knowing you can unplug and the business will still run smoothly.

  • Leading from clarity, not chaos.

This isn’t just about numbers. It’s about giving you back your headspace, your confidence, and your actual life.

Because what you’ve built is real. And it deserves structure that can hold it.

You don’t need to figure this out alone.

You need a financial partner who brings clarity, calm, and strategy - and stays until the work is done.

Whether you’re ready for a full CFO, a one-time financial assessment, or just need strategic guidance to stop the swirl…

THERE IS A WAY FORWARD.

And it starts here.

Experience matters when financial decisions carry real consequences.

500+
Clients Served

Over $100MM Managed

35+ Years
of ExperiencE

Toki Simmons is in a navy sleeveless dress, smiling and leaning on a white table in a modern office with gray walls and a large green plant in the background.
Sorry, I can't determine what is in the image.

I’m

I stay calm so you CAN tOo.

I’m a CFO and strategic financial partner for women-led businesses and nonprofits navigating six and seven figure growth.

With 35+ years of experience and over $100 million managed, I specialize in simplifying what feels overwhelming and stabilizing businesses that are scaling fast.

I work with women who’ve made it this far on grit, guts, and Google, but now need a partner who can see around corners, guide the numbers, and protect their peace.

When the pressure is rising, I don’t flinch. I listen, assess, and lead.

You don’t need more hustle.
You need someone who knows what to do next.

That’s where I come in.


Lura's gross revenue is 4x higher & her net profits are 6x higher after working with Toki.

what clients say after working with me…

LAW OFFICE

“Running a law practice on my own felt overwhelming. From our very first meeting, I felt relief. Toki brings calm. She grounds me. I trust her completely.”

- J.W. Parker, Esq

nonprofit leader

“Before working with Toki, I was carrying the weight of financial complexity on my own. Now, I feel confident, clear, and steady.”

- C. Jenkins

SMALL BUSINESS OWNER

“We were struggling to set and capture our KPIs, which led to a lot of cash flow issues. Now, we’re making more responsible and informed financial decisions.”

- Brennan

WAYS TO WORK WITH ME

Every business doesn't need the same level of financial leadership.

Choose the engagement that best fits where you are today.

A woman wearing glasses reads a document in a modern office with a gray wall covered in colorful sticky notes, a white bookshelf, and a window.

risk & exposure ASSESSMENT

$7,500 / 10 Day Turnaround

Find out what's putting your business at risk and what needs to happen next.

Your business is generating revenue, but something isn't adding up. Maybe cash flow is tighter than expected. Expenses are increasing. Or you're making significant financial decisions without fully understanding what your business can support.

During this intensive engagement, I'll conduct a comprehensive assessment of your business's financial position, examining cash flow, financial risks, operational inefficiencies, and the structural issues that may be creating pressure.

I'll identify areas of concern, evaluate their financial implications, and determine what needs your immediate attention.

What you'll walk away with:

  • A clear understanding of your business's current financial position.

  • Identification of financial risks, vulnerabilities, and areas of exposure.

  • Prioritized findings so you know what requires immediate attention.

  • My recommendations for addressing the issues identified.

  • A private strategy session where we'll review the findings and discuss your next steps.

You'll also receive a comprehensive written Findings Report documenting the assessment and recommendations.

You'll know where your business stands, what needs to change, and what to address before making your next major financial decision.


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CFO pARTNER

$56,500 / 6 MONTH ENGAGEMENT

For established business owners who need an experienced CFO overseeing their finances and guiding their most important business decisions.

You've built a successful business. You're generating revenue, managing a team, and making decisions that carry greater financial consequences than they did when you started.

Now you're considering your next move. Maybe you're expanding, hiring, taking on a major contract, or making a significant investment.

Before you commit, you need to understand what your business can financially support, what risks you're taking, and what those decisions will require of your business long after they're made.

As your embedded fractional CFO, I provide the executive-level financial leadership and ongoing oversight to help you make those decisions.

I'll assess your financial position, identify risks and opportunities, oversee cash flow, strengthen financial systems, and guide you through the financial implications of major business decisions.

And you won't have to coordinate your bookkeeper, CPA, and financial strategy separately. My financial team manages your day-to-day bookkeeping while I provide the oversight and financial leadership.

Everything runs through one structure, saving our clients approximately $100,000 per year.


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CFO ADVISORY

$5,000/month, 6 MONTH MINIMUM

For established business owners who need experienced financial guidance before making their next major move.

You're running a successful business, and the financial decisions you're facing are becoming more significant.

Maybe you're considering expanding, hiring, taking on debt, or making an investment. You have financial reports, but you need someone who can help you understand what those numbers mean for the decisions ahead.

Through our monthly advisory engagement, I'll review your financial performance, assess cash flow, identify potential risks and opportunities, and help you evaluate the financial implications of the decisions you're considering.

We'll look at what your business can support, what assumptions you're making, and what could happen after you've committed.

My role isn't to judge what happened. It's to help you determine what should happen next.

You'll have an experienced CFO involved in your financial decision making, helping you protect what you've built and determine your next move.